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Content / social campaign / branding / AI

As Belgium's elections approach, youth interest dwindles, highlighting a disconnect between politics and younger generations. With Goodcamp we aimed to close the gap between the Belgian youth and politics over the span of a 4-month long pop-up agency, using the power of 6 recently graduates. 

To close this gap we created a content format, based on the insight that clothes form a large part of your identity and the formal attire of the politici drives them and the youth further apart. 

Our solution a series of conversations between young journalists and the politici, using an ai-generated image of the politici dressed as if they were young today. 

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